Larry Ritter is senior vice president and general manager of CRM Applications, part of The Sage Group plc, a leading global supplier of business management software and services to over 5.7 million small and medium-sized business customers worldwide. Mr. Ritter leads product strategy, development, testing, and marketing for the Sage CRM Solutions product family comprised of ACT! by Sage, Sage CRM and Sage SalesLogix. Mr. Ritter has 20 years of software industry experience and, prior to Sage, lead product development efforts for Citrix Systems and Hewlett Packard. He joined Sage in 2004 and as a senior executive within the company’s Global CRM Organization has helped evolve the ACT! product line for use by corporate customers and specific industries, guide Sage CRM and Sage ERP front and back-office integration, and lead the re-architecture of the Sage SalesLogix platform. He is also a significant contributor to the Sage CRM Solutions 2010 strategy and vision, as well as individual product roadmaps.